WPO (Web Performance Optimisation) > SPEED
- Do not use a single one page website: split your contents in different pages to reduce downloading time
- Reduce number of files: deactivate libraries, frameworks and plugins that are not important or unnecessary
- Reduce file sizes: optimise images in dimensions, compression and format
- Use Server caching and Browser caching
- Enable compression
Web Performance Optimisation »
SEO (Search Engine Optimisation) > DISCOVERABILITY
- Do not use a single one page website: split your contents in different pages to have more focus SEO
- Use search keywords in: text copy, headings, links, image alt tags, image names, navigation, page names, etc…
- Use search keywords in your hidden meta information: Title and Description
- For each page use different keywords with unique contents, not duplicated and not copied from others
- Get good quality backlinks from websites related to your business
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