One page website, is a new trend in web design, I tend not to use this approach and I do not recommend it and this is why. But if your website uses already this approach, find below how to optimise your SEO correctly.
Disadvantages of one page websites:
- Loads all assets at once >>> Slower
- Loads all contents in the same page >>> Less focus
- Loads automatic scrolling >>> Slower
- Normally add parallax images >>> Less focus + Slower
- Long contents in one page >>> Too long for mobiles
- All sections in one place >>> Need careful visual hierarchy
- Not focused on one subject >>> Bad for SEO + Analytics more difficult
SEO recommendations for one page websites:
- Create a Section for each keyword
- Assign to each Section the ID named with that keyword
- Inside each Section use one H1 heading using that keyword, then use one H2 heading
- Use internal links using that ID
- For images in that section, use the keywords in the file name and in the alt tag
- For Analytics, use track per section
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